Tesco's Dunnhumby Buys BzzAgent For $60 million
Tesco’s wholly owned subsidiary Dunnhumby has acquired Boston based BzzAgent for around $60 million, we’ve confirmed. The companies will announce the acquisition today but is not disclosing the terms...
View ArticleTesco Buys Into Ad Tech As Big Data Division Dunnhumby Nabs Sociomantic For...
UK-based Tesco, the world’s second-largest retailer after Walmart, has made a killing in its sector by jumping early into the use of big data, collected via loyalty cards as well as through stores and...
View ArticlePayPal And Dunnhumby Put $1.2m Into Pulsate, A Location Marketing Startup
Pulsate, a startup with a platform to deliver content for brands based on a user’s location and preferences, has raised $1.2 million in funding from PayPal and Dunnhumby (the customer science...
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